Asad Rafi
Research Center (ARC)
Architecting the Future of Intelligent Business.
Welcome to


The mission of ARC is to harness the power of the AI revolution for visionary business leaders. We translate complex technology into actionable strategy, empowering you to not just compete, but to architect an enduring legacy in the intelligent age.
. The Visionary Architect
Leadership Masterclasses
From idea to identity — Arc builds brands that stand the test of time.
. Executive education
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Business & Sales Strategy
Website
Branding
SEO
Branding
Website
App
AI for Business Leaders
Digital Marketing Transformation
Cinematic Brand Storytelling
Branding
Tvc-24
SEO
Branding
Shoot
SEO
2024
2025
2024
2024 - 25


I am Asad Rafi
. The Founder
I've spent my life living at the intersection of three distinct worlds: the structural logic of software engineering, the strategic mind of marketing, and the emotional art of cinematic storytelling. For years, I saw them as separate crafts. Today, I see them as a single, unified language.
The AI revolution isn't just another technology; it's the force that fuses these disciplines together. It’s the moment I’ve been preparing for my entire career.
My passion isn't just for the technology itself, but for its potential to amplify human creativity and build something truly enduring. This is why I created ARC. It is not just a research center; it is my personal commitment to partner with other ambitious leaders, to harness this revolution, and to architect the intelligent, enduring legacies the future demands.
CEO: Micronox










Hyundai Project
Western Welder Outfitting
Khaadi Fashion
Climate Change - Fgp
Food
A Legacy of
Craftsmanship
. Clients
True craftsmanship is measured by what endures. This is a glimpse into the moments where our dedication to quality and strategic foresight helped build lasting value for our partners.
From Insight to Influence
These moments represent our commitment to partnership and our work on the front lines of digital and social transformation. This is where strategic theory is forged into real-world impact.

. The Journey
The Latest
from Micronox
. Blogs


Crafting Since 2012
@ Made by Micronox Digital | Since 2012
Digital Marketing Agency | All rights reserved