Asad Rafi
Research Center (ARC)

Architecting the Future of Intelligent Business.

Welcome to

The mission of ARC is to harness the power of the AI revolution for visionary business leaders. We translate complex technology into actionable strategy, empowering you to not just compete, but to architect an enduring legacy in the intelligent age.

. The Visionary Architect

Leadership Masterclasses

From idea to identity — Arc builds brands that stand the test of time.

. Executive education

Like what
you see

Business & Sales Strategy

Website

Branding

SEO

Branding

Website

App

AI for Business Leaders

Digital Marketing Transformation

Cinematic Brand Storytelling

Branding

Tvc-24

SEO

Branding

Shoot

SEO

2024

2025

2024

2024 - 25

I am Asad Rafi

. The Founder

I've spent my life living at the intersection of three distinct worlds: the structural logic of software engineering, the strategic mind of marketing, and the emotional art of cinematic storytelling. For years, I saw them as separate crafts. Today, I see them as a single, unified language.

The AI revolution isn't just another technology; it's the force that fuses these disciplines together. It’s the moment I’ve been preparing for my entire career.

My passion isn't just for the technology itself, but for its potential to amplify human creativity and build something truly enduring. This is why I created ARC. It is not just a research center; it is my personal commitment to partner with other ambitious leaders, to harness this revolution, and to architect the intelligent, enduring legacies the future demands.

CEO: Micronox

Hyundai Project

Western Welder Outfitting

Khaadi Fashion

Climate Change - Fgp

Food

A Legacy of
Craftsmanship

. Clients

True craftsmanship is measured by what endures. This is a glimpse into the moments where our dedication to quality and strategic foresight helped build lasting value for our partners.

From Insight to Influence

These moments represent our commitment to partnership and our work on the front lines of digital and social transformation. This is where strategic theory is forged into real-world impact.

. The Journey

The Latest
from Micronox

. Blogs